Outline
Start-Ups, Pivots & Pop-Ups is for anyone with a business idea and the desire to be successful. Sharing the stories, experience and insights of those who’ve done it, it gives the reader the skills and knowledge to survive in today’s innovation and entrepreneurial-focused world.
This is a book is about starting, testing and growing a business. It’s about putting your toe in the entrepreneurial water and seeing what happens. It shows you how to listen to the customer and it helps you work out why failures might happen.
It will teach you how to work through failure and create a new business that is robust and ready to grow. Even if your business idea struggles, you'll find out how you can pivot your business, try again and win big time.
“Rachel has been my number one business inspiration. She helped me believe I could go out on my own – and I did. For anyone toying with the idea of starting a business, do yourself a favour and read this book.”
Ronke Oke
Founder, Emi & Ben
“A gift to anyone thinking about starting a business, this book is crammed full of brilliant advice from insightful folk who have been there, seen it and done it. Read it and be inspired to get on and make your business dreams a reality.”
Pam Scobbie
founder & creative director, Wire,
(2019 Marketing Agency of the Year)
“In a world exploding with possibilities where the entrepreneurial spirit is the strongest its ever been, this is the one book that helps frame the highs and the lows, and gives the truest insight and guidance from those who have tried and tried again to fight their way to success.”
Angela Farrugia
Founder, TLC (The Licensing Company)
“Finally – a book that tells the real truth about starting and running your own business, as told by real people who have done it. Inspiring, sobering, revealing, and an absolute must for all entrepreneurs at whatever stage of the journey they are on.”
Gary Booker
Chief Marketing, Innovation & Strategy Officer, Rentokil Initial
